The Greenwashing Temperature Check

Is your business at risk?

In today's eco-conscious market, green claims can make or break your brand. But are you walking the talk, or inadvertently stepping into the myriad of greenwashing territory?

With increased greenwashing legislation coming into force, reassessing your sustainability claims and marketing practices is crucial to avoid regulatory issues and maintain consumer trust.

Why Take the Temperature?

Knowing where your brand might be at risk of financial or reputational damage is always a good idea. 

• 62% of UK consumers would reconsider purchasing decisions if retailers better communicated environmental impact.
• Greenwashing allegations can lead to fines of up to 4% of annual turnover.
• Even smaller brands can face significant backlash and loss of customer trust, which can be just as damaging as legal penalties.

Gain clarity on your potential risks and receive recommendations on how to avoid greenwashing with a personalised scorecard generated from your answers to 10 focused questions.